For ‘Home Sweet HomeGoods’, starring Jillian Bell, I came on as consultant and director for some creative behind-the-scenes and social-media specific content.

The mockumentary-style web-series follows Jillian as she moves into a HomeGoods after a particularly bad break-up.

Playing on the mockumenatary format, I worked with the agency to create a “confession cam” concept- which would place the camera on our additional characters (Jillian’s sister, Jillian’s ex, various HomeGoods employees, and a rival shopper) and have them share their thoughts.